Apoorva Mukhija is a popular Indian digital content creator, actress, and social media influencer who rose to fame under the name The Rebel Kid. Born on July 28, 2001, in New Delhi, she grew up in Noida, Uttar Pradesh, and later moved to Mumbai to chase her dreams in the entertainment world.
With her sharp wit, fearless humor, and unapologetic storytelling style, Apoorva has become one of India’s most recognized Gen Z voices on the internet. In 2024, she was ranked #8 on Forbes India’s Top 100 Digital Stars list, a massive achievement for someone still in her early twenties.
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Apoorva Mukhija Quick Bio
| Detail | Info |
|---|---|
| Full Name | Apoorva Mukhija |
| Nickname / Online Alias | The Rebel Kid, Kaleshi Aurat |
| Date of Birth | July 28, 2001 |
| Age (2026) | 25 Years |
| Birthplace | New Delhi, India |
| Hometown | Noida, Uttar Pradesh |
| Nationality | Indian |
| Zodiac Sign | Leo |
| Height | 5 ft 6 in (168 cm) |
| Weight | ~56 kg |
| Eye Color | Brown |
| Hair Color | Brown |
| Education | B.Tech, Computer Science – Manipal University, Jaipur |
| Profession | Digital Content Creator, Actress, Model |
| Net Worth (2026) | ₹5 Crore (estimated) |
| Marital Status | Unmarried |
| Boyfriend | Single (Ex: Utsav Dahiya) |
| @the.rebel.kid | |
| YouTube | @the.rebelkid |
Who Is Apoorva Mukhija? Early Life and Family Background
Apoorva Mukhija was born into a close-knit middle-class family. Her roots trace back to Shahabad Markanda, a small town in Haryana, where traditional values ran deep and girls were often expected to follow conventional paths. Apoorva broke those expectations from a young age.
Her mother, Anita Mukhija, is a teacher at The SD Vidya School in Ambala Cantt. She has been Apoorva’s biggest inspiration and appears occasionally in her content. Her father works as a government employee and initially had strict rules about her going out and her choices. However, his unconditional support — “I’m always with you” — became the foundation of her confidence. She also has a younger brother who has made a few cameo appearances in her vlogs.
Growing up, Apoorva’s family was not wealthy, but they were supportive. Her mother, who herself fought small-town stereotypes, encouraged Apoorva to speak her truth even when it made others uncomfortable. That influence shows clearly in every piece of content Apoorva creates today.
Schools and Education
Apoorva completed her schooling across multiple institutions:
- Khaitan Public School (2008–2012)
- Convent of Jesus and Mary, New Delhi (2012–2016)
- Delhi Public School, Panipat, Haryana (2016–2018)
After finishing school, she enrolled at Manipal University, Jaipur, where she earned a Bachelor of Technology (B.Tech) in Computer Science (2018–2022). It was during these college years that she began experimenting with short-form video content — what started as a fun hobby soon turned into a full career.
Her journey from engineering classrooms to brand deals and web series is one of the most inspiring stories in India’s creator economy.
Career: From YouTube to Web Series
How It All Started
Apoorva posted her first YouTube video in 2019 — a comedy skit titled “If Beauty Gurus Were Honest” on her channel, The Rebel Kid. It struck a chord instantly. Her dark humor, relatable commentary, and fearless personality set her apart from the sea of creators already on the platform.
The real turning point came during the COVID-19 lockdown in 2020. Stuck at home like everyone else, Apoorva doubled down on content creation — uploading rant videos, mini vlogs, lifestyle content, and sarcastic commentary on everyday life. Her audience grew rapidly because her content felt real, unfiltered, and deeply relatable to young Indians navigating the chaos of modern life.
In 2021, she started making Reels on Instagram, mixing comedy, fashion, and lifestyle content. That move accelerated her growth significantly.
Career Timeline
| Year | Milestone |
|---|---|
| 2019 | First YouTube video: If Beauty Gurus Were Honest |
| 2020 | Rapid growth during COVID-19 lockdown content |
| 2021 | Started Instagram Reels; internships in web dev & marketing |
| 2022 | Joined Forbes India Top 100 Digital Stars list; moved to full-time content creation |
| 2023 | Acting debut: Who’s Your Gynac? (role: Akshata Mesharam); won Exhibit Award |
| 2024 | Ranked #8, Forbes India Digital Stars; won Cosmopolitan Blogger Award & Entrepreneur India Award |
| 2025 | Nadaaniyan (film debut), Baat Pakki (web series), The Traitors India (reality TV) |
Acting Roles
Apoorva has successfully expanded beyond social media into scripted entertainment:
- Who’s Your Gynac? (2023) — played Akshata Mesharam (web series debut)
- Baat Pakki (2025) — played Gunjan
- Nadaaniyan (2025) — played Rhea Vohra (film debut)
- The Traitors India (2025) — participated as a contestant on the reality competition series
- Brave Talk with Nikhil & Friends (2025) — recurring guest on the talk show
Brand Collaborations
Apoorva has worked with some of the world’s biggest brands, including:
- Nike — sports lifestyle campaigns
- Maybelline — beauty & cosmetics campaigns
- Amazon India — promotional content
- Meta — platform partnership content
- Kate Spade — fashion collaborations
- Flipkart — TV commercial appearances
These collaborations are a major source of her income and a testament to how brands see her influence over India’s Gen Z audience.
Internship History (2021–2022)
Before going full-time as a creator, Apoorva gained corporate experience through several internships — a detail most competitor bios miss entirely:
- The Sparks Foundation, Singapore — Web Development Intern (Jan–April 2021)
- MX TakaTak — Marketing Intern (April–July 2021)
- CodeMath, Gurugram — Full-Stack Developer (May–June 2021)
- Swiggy Dineout — Social Media Marketing Intern (Dec 2021–Feb 2022)
- Dell Technologies, Bengaluru — Associate Sales Engineer Analyst (Feb 2022)
She eventually left the corporate world to pursue content creation full-time — a decision that paid off enormously.
Apoorva Mukhija Net Worth (2026)
As of 2026, Apoorva Mukhija estimated net worth is approximately ₹5 crore (around $600,000 USD). Her income comes from multiple streams:
- Brand endorsements and sponsored content (Nike, Maybelline, Amazon, Meta, Kate Spade)
- YouTube ad revenue from her channel The Rebel Kid
- Instagram Reels monetization
- Acting fees from web series and film roles
- Public appearance fees and event hosting
Some sources estimate her income at ₹70–85 lakhs on the lower end, but with her 2026 acting projects and growing brand portfolio, ₹5 crore is the more widely cited figure.
She drives a Hyundai Creta and has spoken openly about her goal to buy her mother a big house — a dream she is steadily working toward.
Physical Appearance
| Feature | Detail |
|---|---|
| Height | 5 ft 6 in (168 cm) |
| Weight | ~56 kg |
| Eye Color | Brown |
| Hair Color | Brown (often styled in various ways) |
| Blood Group | B+ |
| Food Habit | Non-vegetarian |
Apoorva is known for her expressive brown eyes and ever-changing hairstyles — from sleek buns to messy curls. Her style is edgy, cool, and completely authentic to her bold personality.
Tattoos and Their Meanings
One thing most competitor bios barely cover is Apoorva’s tattoos, which are deeply personal and symbolic:
- Snake (middle finger, left hand) — represents power and transformation
- “Chaos” (left forearm) — reflects her rebellious, non-conformist thinking
- 2 Butterflies (right side of ribs) — symbolize freedom and personal growth
- Additional tattoo (right forearm)
- Tattoo on left side of collarbone
These aren’t just body art. Together, they tell the story of who Apoorva is: powerful, chaotic, and free.
Boyfriend and Relationship Status
As of 2026, Apoorva Mukhija is single. She was previously in a relationship with Utsav Dahiya, an investment banker, but the couple reportedly broke up in early 2025.
She has also been rumored to be romantically linked to Purav Jha, her co-participant on The Traitors India. Apoorva has denied these rumors, clarifying that they are simply friends and colleagues.
In early 2025, at the Delhi Technological University’s Under 25 Summit, some attendees brought up Utsav’s name to tease her, and the video went viral. Apoorva handled it with her signature composure and humor.
She has always been clear about one thing: she is focused on her career, her creativity, and her personal growth.
Social Media Accounts
Apoorva Mukhija is active across several platforms:
| Platform | Handle / Link |
|---|---|
| @the.rebel.kid | |
| YouTube | @the.rebelkid |
| Apoorva Mukhija | |
| apoorva2707 |
As of 2026, she has over 2.7 million followers on Instagram and a highly engaged YouTube audience. Her content spans comedy skits, fashion reels, lifestyle vlogs, and candid social commentary.
Awards and Recognition
Apoorva has collected several prestigious awards in a short career:
| Year | Award |
|---|---|
| 2022–2023 | Forbes India Top 100 Digital Stars (listed twice) |
| 2023 | Exhibit Award |
| 2024 | Forbes India Top 100 Digital Stars — Ranked #8 |
| 2024 | Who’s Next Influencer Award — Storyteller of the Year |
| 2024 | Entrepreneur India Award — Rising Star of the Year |
| 2024 | Cosmopolitan Blogger Award |
Controversies
India’s Got Latent FIR (2025)
In early 2025, an FIR (First Information Report) was filed against Apoorva Mukhija, Ranveer Allahbadia (BeerBiceps), Samay Raina, and the show organizers of India’s Got Latent for allegedly using abusive language during an episode. The complaint was filed with the Mumbai Commissioner and the Maharashtra Women’s Commission.
Apoorva was summoned by Mumbai Police to record her statement and visited Khar Police Station with her lawyer. She also faced removal from certain IIFA-related events and received threats from Karni Sena. She responded to the backlash with characteristic cryptic social media posts, suggesting she was unbothered.
Stalking Incident
In a candid vlog, Apoorva once revealed that a woman in London had stalked her by tracking her location through Instagram Stories — a reminder of the real safety risks that come with social media fame.
Mental Health Advocacy
One side of Apoorva that deserves far more coverage is her mental health advocacy. She has openly shared that she went through depression after a breakup and bounced back through therapy and the support of close friends (including Ganesh and Ayushi).
She actively promotes mental health resources, including the M Power helpline (1800-1-820050) and the Brave Together initiative. In a world where influencers often project only the highlight reel, Apoorva’s willingness to talk about therapy and emotional struggles makes her genuinely different — and deeply trusted by her audience.
Fun Facts About Apoorva Mukhija
- She is a huge Taylor Swift fan and has drawn inspiration from Swift’s Reputation era “comeback strategy” in her own life.
- Her favorite cricketer is Suryakumar Yadav.
- She loves traveling, adventure sports, and wine.
- In college, she used fake names to message her crush — then apologized under her real name.
- She believes that offline friendships are deeper and more real than online connections.
- She once said: “18-year-old Apoorva was fearless. Now I’m wiser.”
Frequently Asked Questions (FAQs)
Who is Apoorva Mukhija?
Apoorva Mukhija is an Indian digital content creator, actress, and social media influencer known by the alias The Rebel Kid. She rose to fame through relatable comedy and lifestyle content on YouTube and Instagram.
How old is Apoorva Mukhija?
Apoorva Mukhija was born on July 28, 2001. As of 2026, she is 25 years old.
What is Apoorva Mukhija net worth?
Her estimated net worth in 2026 is approximately ₹5 crore, earned through brand deals, acting, and social media monetization.
Why is she called The Rebel Kid?
The name reflects her outspoken, fearless personality and her refusal to conform to societal expectations — especially those placed on women in traditional Indian society.
Who is Apoorva Mukhija’s boyfriend?
As of 2026, Apoorva is single. She previously dated Utsav Dahiya, an investment banker, but the relationship ended in early 2025.
Where did Apoorva Mukhija study?
She completed her B.Tech in Computer Science from Manipal University, Jaipur (2018–2022), and attended multiple schools in Delhi and Haryana.
What web series has Apoorva Mukhija appeared in?
She has appeared in Who’s Your Gynac? (2023), Baat Pakki (2025), and made her film debut in Nadaaniyan (2025). She also participated in the reality show The Traitors India (2025).
What brands has Apoorva Mukhija worked with?
She has collaborated with Nike, Maybelline, Amazon, Meta, Kate Spade, and Flipkart, among others.
Conclusion
Apoorva Mukhija is more than just a content creator — she is a movement. From a small town in Haryana to Forbes India’s Top 100 Digital Stars, her journey proves that authenticity and boldness can open doors that degrees and corporate careers never could.
Whether she is making you laugh through a relatable skit, speaking openly about mental health, or owning the screen in a web series, The Rebel Kid never stops evolving. As she steps further into acting and brand building in 2025, one thing is clear — Apoorva Mukhija is only just getting started.