Katie Elena is a talented makeup artist and creative entrepreneur based in Calgary, Alberta, who has built a reputation for enhancing natural beauty and empowering women through her artistry. Known professionally across multiple social media platforms, she combines her passion for makeup with entrepreneurship, running successful businesses while raising her family.
Her approach to beauty focuses on bringing out each client’s unique features rather than masking them, a philosophy that has earned her a devoted following in Calgary’s beauty community.
Table of Contents
Quick Facts About Katie Elena
| Category | Details |
|---|---|
| Full Name | Katie Hibberd (professionally known as Katie Elena) |
| Profession | Professional Makeup Artist, Entrepreneur |
| Location | Calgary, Alberta, Canada |
| Business | Katie Elena Beauty |
| Other Ventures | Willow and Rose Macrame |
| Instagram Handle | @katie.elena |
| Professional Account | @katie.elena.beauty |
| Family Status | Mother of boys |
| Specialty | Natural beauty enhancement, Bridal makeup |
| Known For | Calgary’s favorite makeup artist |
Who is Katie Elena?
Katie Elena, whose full name is Katie Hibberd, has established herself as one of Calgary’s most sought-after makeup artists. Her professional journey showcases a deep commitment to the beauty industry combined with artistic creativity that extends beyond traditional makeup artistry. As a professional makeup artist operating under the brand Katie Elena Beauty, she has built a reputation for creating stunning looks that enhance rather than transform her clients’ natural features.
Beyond her primary profession, Katie demonstrates remarkable versatility as a creative entrepreneur. She operates Willow and Rose Macrame, showcasing her artistic talents in fiber arts and handcrafted home decor. This multifaceted approach to creativity reflects her broader artistic vision and entrepreneurial spirit that resonates with modern women seeking to balance multiple passions.
Katie’s social media presence reflects her authentic personality, where she openly shares her journey as a mother of boys while managing successful creative businesses. Her Instagram bio proudly declares her as a “Mom of boys • Lover of Arts,” immediately connecting with her audience through relatable, down-to-earth authenticity. This genuine approach has helped her build trust within Calgary’s beauty community and beyond.
Katie Elena’s Early Life and Background
While Katie Elena maintains privacy regarding specific details of her early life, her journey into the beauty industry reflects a natural progression of artistic talent and passion. Growing up with an appreciation for arts and creativity, she developed an eye for aesthetics that would later define her professional career.
Educational Foundation
Katie pursued formal training in makeup artistry, understanding that technical expertise combined with natural talent would set her apart in Calgary’s competitive beauty market. Her education provided the foundation for various makeup techniques, color theory, skin types, and product knowledge that she applies daily in her work.
The beauty industry demands continuous learning, and Katie has demonstrated commitment to staying current with evolving trends, techniques, and products. This dedication to professional development ensures her clients receive services that reflect both timeless beauty principles and contemporary aesthetics.
Discovering Her Passion
Katie’s love for makeup artistry stems from recognizing beauty in diversity. Each face presents unique features, bone structure, and characteristics that can be enhanced through skilled application of makeup. This philosophy of enhancement rather than transformation became the cornerstone of her professional approach, distinguishing her services in the Calgary market.
Her artistic inclinations extended naturally into other creative pursuits, eventually leading to the establishment of Willow and Rose Macrame. This demonstrates her broader creative vision beyond traditional beauty services, showcasing talents in handcrafted artistry that complements her makeup business.
Katie Elena Professional Career Journey
Building Katie Elena Beauty
Katie Elena established her professional makeup business, Katie Elena Beauty, positioning herself as Calgary’s go-to artist for natural, beautiful makeup applications. Her business model focuses on personalized service, understanding each client’s unique features, skin tone, and desired outcome.
Services Offered:
- Bridal Makeup: Specializing in creating flawless, long-lasting looks for brides and wedding parties
- Special Events: Makeup services for proms, graduations, photoshoots, and celebrations
- Natural Beauty Enhancement: Everyday makeup applications focusing on subtle enhancement
- Makeup Consultations: Personalized sessions teaching clients techniques for home application
- Product Recommendations: Expert guidance on products suitable for individual skin types
Professional Philosophy
Katie’s tagline, “Your favourite Calgary makeup artist. Enhancing your natural beauty,” encapsulates her entire professional philosophy. Unlike approaches that completely transform appearance, Katie believes in highlighting what’s already beautiful about each client. This approach has resonated particularly well with modern consumers seeking authentic beauty rather than heavily filtered or unrealistic standards.
Her technique involves careful assessment of each client’s features, understanding their comfort level with makeup, and creating customized looks that feel natural rather than costume-like. This thoughtful approach has earned her repeat clients and steady referrals throughout Calgary’s beauty community.
Expanding Creative Ventures
Beyond makeup artistry, Katie expanded her entrepreneurial portfolio by launching Willow and Rose Macrame. This business showcases her talent for creating handcrafted macrame pieces including wall hangings, plant hangers, and decorative home accessories. The venture demonstrates her artistic versatility and ability to identify market opportunities in handcrafted home decor.
Operating two distinct businesses requires exceptional time management, creativity, and business acumen. Katie successfully balances these ventures while maintaining quality standards in both, proving her capabilities as a multifaceted creative entrepreneur.
Katie Elena Social Media Presence
Instagram Strategy
Katie maintains two Instagram accounts serving different purposes within her brand ecosystem:
@katie.elena (Personal/Brand Account)
- Followers: 587 followers
- Following: 1,578 accounts
- Posts: 824 posts
- Content Focus: Personal brand, lifestyle content, behind-the-scenes glimpses
- Engagement Style: Authentic, relatable, mother-focused content
@katie.elena.beauty (Professional Account)
- Focus: Professional makeup work, client transformations, booking information
- Content: Before/after photos, technique demonstrations, product features
- Purpose: Business development, portfolio showcase, client attraction
Content Creation Approach
Katie’s social media strategy reflects authenticity rather than heavily curated perfection. She shares genuine moments balancing motherhood with entrepreneurship, resonating with women navigating similar life circumstances. This authentic approach builds deeper connections with her audience compared to overly polished, unrealistic content.
Her posts feature real clients, actual work results, and honest insights into running creative businesses as a mother. This transparency has cultivated a loyal following that appreciates her genuine personality and realistic portrayal of entrepreneurial life.
Platform Presence
Beyond Instagram, Katie maintains presence across several platforms:
- Linktree: Centralized hub linking to all services and social accounts
- TikTok: Short-form video content showcasing techniques and personality
- Pinterest: Visual inspiration boards featuring makeup looks and macrame designs
This multi-platform approach ensures accessibility for potential clients regardless of their preferred social media channels, maximizing her business reach within Calgary and surrounding areas.
Katie Elena Net Worth and Income Sources
While Katie Elena has not publicly disclosed specific financial information, professional makeup artists in Calgary typically earn income through multiple revenue streams. As an established artist with two businesses, her financial portfolio likely includes diverse income sources.
Primary Income Sources
Makeup Artistry Services
- Bridal packages ranging from $150-$500 depending on complexity and duration
- Special event makeup typically $75-$200 per session
- Makeup lessons and consultations $100-$250 per session
- Wedding party services generating group booking revenue
- Repeat clients for special occasions throughout the year
Willow and Rose Macrame
- Custom macrame piece sales ranging from $30-$300 depending on size and complexity
- Wholesale arrangements with local boutiques or home decor stores
- Workshop or class fees teaching macrame techniques
- Online sales through platforms like Etsy or personal website
Additional Revenue Streams
- Affiliate marketing partnerships with beauty brands
- Product recommendations and commissions
- Potential brand collaborations for social media promotion
- Educational content creation for beauty enthusiasts
Estimated Earnings
Based on industry standards for Calgary makeup artists with established clientele, Katie Elena’s combined annual income from both businesses likely ranges between $40,000-$75,000 CAD. This estimate considers:
- Average client frequency and seasonal variations
- Typical pricing structures for Calgary beauty professionals
- Additional income from macrame business
- Operating expenses and business overhead
Calgary’s wedding season (May through September) typically represents peak earning periods for bridal makeup artists, while macrame sales may see increases during holiday seasons when home decor purchases surge.
Katie Elena’s Personal Life
Family Life
Katie proudly identifies as a mother of boys, a role she considers central to her identity. She openly shares this aspect of her life across social media, connecting with fellow mothers navigating the beautiful chaos of raising sons while pursuing creative careers.
Balancing motherhood with entrepreneurship presents unique challenges that Katie addresses through time management, prioritization, and accepting that perfection is neither possible nor necessary. Her authentic sharing about this balance resonates with women facing similar situations, building community through shared experiences.
Relationship Status
Katie maintains privacy regarding detailed relationship information, focusing her public presence on professional accomplishments and motherhood. This boundary reflects a healthy approach to social media, sharing what feels comfortable while protecting personal privacy for herself and her family.
Lifestyle and Values
Katie’s lifestyle reflects values of creativity, authenticity, and natural beauty. She advocates for:
- Self-confidence: Helping women feel beautiful in their own skin
- Natural enhancement: Opposing unrealistic beauty standards
- Work-life balance: Managing multiple roles without sacrificing wellbeing
- Creative expression: Pursuing artistic passions across multiple mediums
- Community support: Uplifting other women and entrepreneurs
Her approach to beauty and business demonstrates that success doesn’t require sacrificing authenticity or personal values. This alignment between personal beliefs and professional practice has contributed significantly to her reputation and client loyalty.
Katie Elena’s Impact on Calgary’s Beauty Community
Local Reputation
Within Calgary’s beauty industry, Katie Elena has established herself as a trusted professional known for reliability, skill, and genuine care for clients. Her reputation is built on:
- Consistent quality: Delivering beautiful results across all client types
- Professional demeanor: Maintaining punctuality and professionalism
- Client satisfaction: Prioritizing customer experience from consultation through completion
- Continuous improvement: Staying current with industry trends and techniques
Contributing to Local Business
As a small business owner, Katie contributes to Calgary’s local economy and entrepreneurial ecosystem. Her businesses:
- Provide employment opportunities through potential assistants or collaborators
- Support other local businesses through supply purchases and partnerships
- Contribute to Calgary’s reputation as a hub for creative professionals
- Inspire other aspiring entrepreneurs, particularly mothers, to pursue their passions
Community Engagement
Katie’s presence in Calgary extends beyond individual client services. She participates in the broader beauty community through:
- Referrals to complementary service providers like hair stylists and photographers
- Potential collaboration with bridal boutiques and wedding vendors
- Sharing local business recommendations with followers
- Supporting fellow women entrepreneurs through social media promotion
Katie Elena Physical Appearance
Katie Elena presents herself professionally with a style that reflects her artistic personality and natural beauty philosophy. While she doesn’t publicly share specific measurements, her appearance demonstrates the principles she applies professionally—natural enhancement rather than dramatic transformation.
Professional Presentation
As a makeup artist, Katie understands the importance of visual presentation in her industry. Her own makeup typically showcases:
- Natural skin finish with healthy glow
- Enhanced but not overdone eye makeup
- Defined brows following natural shape
- Subtle contouring highlighting bone structure
- Neutral to soft lip colors for professional settings
This approach to her own appearance reinforces her professional message of enhancing natural beauty, providing clients with realistic expectations rather than heavily filtered or unrealistic standards.
Style and Aesthetic
Katie’s personal style balances comfort with creativity, appropriate for someone managing active children while maintaining professional client meetings. Her aesthetic reflects:
- Casual comfort for daily mom life
- Professional polish for client appointments
- Artistic flair through accessories and details
- Practical choices accommodating active lifestyle
Katie Elena’s Business Strategy and Future Plans
Current Business Model
Katie operates both businesses using strategies that maximize efficiency while maintaining quality:
Client Acquisition
- Social media marketing through Instagram and TikTok
- Word-of-mouth referrals from satisfied clients
- Local wedding vendor partnerships and networks
- Online presence through Google Business and review platforms
Service Delivery
- Flexible scheduling accommodating client needs
- Professional studio or mobile services
- Premium products ensuring quality results
- Personalized consultations building client relationships
Brand Positioning
- Natural beauty specialist distinguishing from dramatic transformation artists
- Calgary-focused serving local community
- Mother-entrepreneur relatability connecting with target demographic
- Multi-talented creative showcasing versatility
Growth Opportunities
Several potential expansion opportunities exist for Katie Elena’s businesses:
Makeup Artistry Expansion
- Training junior artists to handle increased demand
- Developing signature product line or brand partnerships
- Creating online courses teaching techniques remotely
- Expanding geographic service area beyond Calgary
- Offering specialized services like airbrush makeup or special effects
Macrame Business Growth
- Wholesale partnerships with home decor retailers
- Workshop series teaching macrame techniques
- Custom commissioned pieces for commercial spaces
- Online marketplace expansion increasing sales channels
- Seasonal collections capitalizing on trends
Integrated Brand Development
- Combined lifestyle brand encompassing beauty and home
- Collaboration opportunities with complementary businesses
- Content creation monetization through platforms like YouTube
- Speaking engagements at entrepreneurship or beauty events
Interesting Facts About Katie Elena
- Multi-Business Owner: Successfully operates two distinct creative businesses simultaneously while raising children
- Natural Beauty Advocate: Built entire professional reputation on philosophy of enhancement rather than transformation
- Artistic Versatility: Demonstrates creative talents across multiple mediums from makeup to fiber arts
- Community Favorite: Earned title of “Calgary’s favorite makeup artist” through exceptional service and client satisfaction
- Mom Entrepreneur: Represents growing demographic of mothers building businesses while raising families
- Social Media Authentic: Maintains genuine, unfiltered presence contrasting with heavily curated influencer culture
- Professional Training: Committed to formal education and continuous learning in competitive beauty industry
- Local Focus: Deliberately built business serving Calgary community rather than chasing broader geographic reach
- Customer-Centric: Prioritizes individual client needs over trendy techniques or one-size-fits-all approaches
- Balanced Life: Successfully manages multiple roles without sacrificing quality in any area
Katie Elena Latest Updates (2026)
As of early 2026, Katie Elena continues growing both businesses while adapting to evolving market conditions and client preferences. Recent developments include:
Business Evolution
Katie’s services have adapted to post-pandemic preferences, with many clients seeking natural, comfortable makeup that translates well to both in-person events and photography. Her specialization in this aesthetic positions her perfectly for current market demands.
The macrame business continues gaining popularity as sustainable, handmade home decor maintains strong consumer interest. Katie’s pieces offer unique alternatives to mass-produced decor, appealing to environmentally conscious consumers seeking artisanal quality.
Social Media Growth
While maintaining her authentic approach, Katie’s social media presence continues expanding as more women discover her relatable content balancing motherhood with creative entrepreneurship. Her genuine personality and practical insights resonate with audiences tired of unrealistic influencer culture.
Community Presence
Katie maintains active involvement in Calgary’s beauty and small business communities, supporting fellow entrepreneurs and contributing to the city’s reputation as a hub for creative professionals. Her collaborative rather than competitive approach has earned respect throughout local networks.
Frequently Asked Questions About Katie Elena
Who is Katie Elena?
Katie Elena is a professional makeup artist and creative entrepreneur based in Calgary, Alberta. She operates Katie Elena Beauty, specializing in natural beauty enhancement, and Willow and Rose Macrame, creating handcrafted fiber art pieces. She is also a proud mother who shares her journey balancing multiple businesses with family life.
What is Katie Elena real name?
Katie Elena professionally goes by Katie Elena, though her full name is Katie Hibberd. She uses Katie Elena as her professional brand name across her beauty business and social media platforms.
Where is Katie Elena from?
Katie Elena is based in Calgary, Alberta, Canada, where she operates both of her businesses. She has established herself as a prominent member of Calgary’s beauty and creative communities, earning recognition as one of the city’s favorite makeup artists.
What services does Katie Elena offer?
Katie Elena offers comprehensive makeup artistry services including bridal makeup, special event makeup, makeup consultations and lessons, and natural beauty enhancement. She specializes in creating looks that enhance rather than transform her clients’ features. Additionally, she creates custom macrame pieces through her Willow and Rose Macrame business.
How can I book Katie Elena for makeup services?
You can contact Katie Elena through her Instagram accounts @katie.elena or @katie.elena.beauty, or through her Linktree profile at linktr.ee/katie.elena. She typically responds to inquiries within 24-48 hours and can discuss availability, pricing, and specific service requirements.
What is Katie Elena’s makeup philosophy?
Katie Elena’s professional philosophy centers on enhancing natural beauty rather than transforming or masking features. She believes every face is unique and beautiful, requiring personalized approaches rather than one-size-fits-all techniques. This philosophy has distinguished her in Calgary’s competitive beauty market and earned her loyal clientele.
Is Katie Elena available for destination weddings?
While Katie Elena primarily serves Calgary and surrounding areas, potential clients interested in destination services should inquire directly. Many makeup artists accommodate destination bookings for special clients or circumstances, particularly with adequate advance notice and appropriate arrangements.
What products does Katie Elena use?
As a professional makeup artist, Katie Elena likely uses professional-grade products from various brands selected for their quality, longevity, and skin compatibility. Professional artists typically customize product selections based on individual client needs, skin types, and specific service requirements rather than using single brand exclusively.
Does Katie Elena teach makeup classes?
While specific educational offerings aren’t publicly detailed, many professional makeup artists including Katie Elena offer consultations or lessons teaching clients techniques for home application. Interested individuals should inquire directly about availability of educational services, group workshops, or private lessons.
What makes Katie Elena different from other Calgary makeup artists?
Katie Elena distinguishes herself through her philosophy of natural beauty enhancement, authentic personality, and genuine care for clients. Her approach focuses on helping women feel beautiful as themselves rather than transforming them into someone they’re not. Additionally, her dual entrepreneurship in both beauty and handcrafted arts demonstrates creative versatility beyond typical industry professionals.
Conclusion
Katie Elena represents a new generation of beauty professionals who prioritize authenticity, natural enhancement, and genuine connection over unrealistic beauty standards and heavily filtered presentations. Her success in Calgary’s competitive beauty market demonstrates that consumers increasingly value professionals who see and celebrate their unique beauty rather than attempting to fit everyone into narrow aesthetic ideals.
As both a makeup artist and macrame artist, Katie showcases the creative versatility many modern entrepreneurs embody, refusing to limit themselves to single career paths. Her journey as a mother building multiple businesses inspires other women navigating similar paths, proving that entrepreneurial success doesn’t require sacrificing family priorities or personal values.
Looking forward, Katie Elena’s businesses appear well-positioned for continued growth as consumer preferences increasingly favor local, authentic, personalized services over mass-market alternatives. Her commitment to quality, genuine client care, and natural beauty philosophy ensures lasting relevance in Calgary’s evolving beauty landscape.
Whether you’re seeking a talented makeup artist for your special day, looking for unique handcrafted home decor, or simply appreciate authentic entrepreneurial stories, Katie Elena’s journey offers inspiration and proof that success comes from staying true to your values while serving others with genuine care and exceptional skill.