Like Nastya is a Russian-American child YouTube star who became one of the most-watched content creators on the entire planet — before she even turned ten. Born Anastasia Sergeyevna Radzinskaya on January 27, 2014, in Krasnodar, Russia, she was misdiagnosed with cerebral palsy as a toddler.
Her parents started filming her daily life simply to share updates with far-away relatives. That small habit snowballed into a global media empire. Today, Like Nastya has over 131 million YouTube subscribers, a full merchandise line, major brand deals, an animated film in production, and a net worth that rivals adult celebrities.
Table of Contents
Like Nastya — Quick Wiki / Bio
| Full Name | Anastasia Sergeyevna Radzinskaya |
| Nickname / Stage Name | Like Nastya |
| Date of Birth | January 27, 2014 |
| Age in 2026 | 12 years old |
| Star Sign | Aquarius |
| Birthplace | Krasnodar Krai, Russia |
| Current Residence | Miami, Florida, USA |
| Nationality | Russian-American |
| Religion | Christianity |
| Profession | YouTuber, Social Media Influencer, Child Actress |
| Father | Sergey Radzinskaya |
| Mother | Anna Radzinskaya |
| Siblings | None (only child) |
| Famous Relative | Irina Shayk (aunt — international supermodel) |
| Net Worth (2026) | $20 million – $40 million (estimated) |
| Main YouTube Subscribers | 131 million+ |
| Instagram Handle | @likenastya |
Early Life — Where Did Like Nastya Come From?
Like Nastya was born on January 27, 2014, in Krasnodar Krai, a region in southern Russia. Her full legal name is Anastasia Sergeyevna Radzinskaya. From the very beginning, her life had an extraordinary start — though not in the way anyone planned.
Shortly after birth, doctors gave her parents some frightening news. They diagnosed baby Anastasia with cerebral palsy — a neurological condition that can affect movement and speech development. Doctors told her mother and father that she might never speak normally.
Her parents, Anna and Sergey Radzinskaya, refused to accept that outcome. Instead of pulling back, they leaned in. They started recording Nastya’s speech therapy sessions and daily progress. Their original goal was simple — to share updates with family members who lived far away and couldn’t visit often.
Nobody expected what happened next. Strangers started watching. Then more strangers. The comments filled with encouragement. The views kept climbing.
By the time Nastya was two, her parents realized this was no longer just a family video channel. It was the beginning of something massive. In 2015, both Anna and Sergey made a life-changing decision. They sold their businesses — Anna ran a bridal salon, Sergey owned a construction firm — and committed entirely to building their daughter’s YouTube career.
The diagnosis, by the way, was later proven incorrect. Nastya had no cerebral palsy. But the journey of documenting her development created the foundation for one of the most-watched channels in internet history.
In 2018, the Radzinskaya family packed up and moved from Russia to Miami, Florida. The move gave them direct access to the US media market, opened doors with major brands, and placed them at the center of the global content creator economy.
Education
Like Nastya attends a private school in Miami, Florida. Her parents have chosen to keep the exact name and details private — a reasonable decision given her level of worldwide fame and the security risks that come with it.
What is clear is that education is taken seriously in the Radzinskaya household. Nastya’s YouTube content itself is heavily educational. Her videos regularly teach young children about numbers, letters, kindness, sharing, and real-life social skills. Learning is woven into the entertainment, not separated from it.
Balancing school life with a global content career is managed carefully and deliberately by her parents.
Like Nastya’s Family — Parents, Relatives & Background
Like Nastya may be the face of the brand, but her family is the engine behind it.
Father — Sergey Radzinskaya
Sergey is the business brain of the operation. He appears frequently in videos — often as the comedic “dad” figure — but behind the camera, he manages partnerships, negotiations, and the operational side of the Nastya media brand. He gave up his construction business to do this full time, a bet that has clearly paid off.
Mother — Anna Radzinskaya
Anna co-produces all content, handles creative direction, and manages the channel’s visual identity. She previously owned a bridal salon. Now she oversees a team of editors, translators, and production staff spread across multiple countries. She also manages many of the brand partnership relationships.
Irina Shayk — The Famous Aunt
One of the most surprising facts in Like Nastya’s biography is her family connection to Irina Shayk — the internationally recognized Russian supermodel who has appeared on the covers of Sports Illustrated, Vogue, and countless other publications. Irina is reported to be Nastya’s aunt, making this one of the most glamorous family trees in the YouTube world.
Unique Fact (Missing from Most Competitors) Like Nastya is an only child. She has no siblings. This is relevant because the entire family unit — just mom, dad, and Nastya — built a $40 million media empire from a home video camera and genuine love for their daughter.
Like Nastya’s Career — Full Story from 2016 to 2026
The Beginning: Simple Videos, Explosive Growth (2016–2017)
Like Nastya’s YouTube channel launched in January 2016. The earliest videos were simple — toy unboxings, playtime clips, trips to the park, and short adventures with mom and dad. The content was warm, funny, and completely unpretentious.
Kids loved it. Parents trusted it. The algorithm rewarded it.
By 2017, the Radzinskaya family partnered with Yoola, a multi-channel network (MCN) specializing in kids’ content. Yoola helped them distribute the channel internationally, manage licensing, and grow their audience across multiple regions simultaneously.
Going Global: Multilingual Strategy (2018–2019)
After moving to Miami in 2018, the family unlocked a new strategy that would separate Like Nastya from every other children’s YouTuber on the platform: full multilingual dubbing.
Her videos were professionally dubbed and re-published in English, Hindi, Arabic, Spanish, Portuguese, Russian, and several other languages. This turned a single video into many videos targeting completely different audiences. The result was exponential growth.
In 2019, Forbes ranked Like Nastya as the 3rd highest-paid YouTuber in the world, with estimated earnings of $18 million in that year alone. She was five years old.
Business Expansion: Deals, Toys & NFTs (2021–2023)
By 2021, the brand had grown large enough to support major corporate partnerships. The family signed a deal with Jellysmack, a content amplification company, to extend the brand’s reach across social media platforms beyond YouTube.
That same year, the Like Nastya toy line launched in retail stores. A branded mobile game hit the Google Play Store and Apple App Store. She also launched an NFT collection called Nastya’s Originals on OpenSea, making her one of the youngest creators to enter the NFT market.
In a significant financial move, the family signed a catalog licensing deal with Spotter — selling the monetization rights to her older YouTube videos for a large upfront lump sum, while keeping full ownership of all future content. This type of deal is typically only offered to creators with proven, durable audiences.
Forbes reported her 2021 annual earnings at $28 million, placing her among the five highest-paid YouTubers on the planet.
Mainstream Media: TV & Film (2024–2026)
In 2024, Like Nastya appeared on Nickelodeon’s The Tiny Chef Show, marking her official crossover into mainstream television. An animated feature film called Weird Waters is in production, with Nastya attached as a voice actress. The film is expected for release in 2026.
All Like Nastya YouTube Channels — Full Network Breakdown
Most people only know about the main channel. But Like Nastya actually runs a network of four YouTube channels, each targeting a different content type and audience segment. This is one of the most important gaps in competitor coverage.
| Channel Name | Content Focus | Subscribers (2026 est.) | Notable Feature |
|---|---|---|---|
| Like Nastya | Main channel — adventures, play, vlogs | 131M+ | Multilingual dubbed versions |
| Like Nastya Vlog | Daily family life, behind the scenes | 10M+ | More personal, unscripted content |
| Like Nastya Show | Stories, roleplay, moral lessons | 9M+ | Character-led storytelling for kids |
| Learn Like Nastya | Educational content for early learners | 3M+ | Numbers, letters, colors, shapes |
Her combined network drives over 98 billion total views — a number that rivals the reach of major broadcast television networks.
Like Nastya Net Worth 2026 — How Much Is She Worth?
$20M – $40MLike Nastya Estimated Net Worth in 2026 (most credible range)
Different sources give wildly different numbers — some as low as $5 million, some as high as $260 million. Here is how to make sense of it all.
Forbes — the most trusted source for YouTube earnings — reported her annual earnings at $18 million in 2019 and $28 million in 2022. CelebrityNetWorth.com currently estimates her total accumulated net worth at around $28 million. When you factor in brand value, licensing deals, real estate, and merchandise revenue, the broader estimate of $20–40 million is the most defensible range.
Income Sources Breakdown
| Income Source | Details | Est. Contribution |
|---|---|---|
| YouTube Ad Revenue | CPM across 131M subscribers + 98B total views, multiple channels | Primary (largest share) |
| Brand Sponsorships | Barbie, L.O.L. Surprise, Joyin Inc., and rotating deals | High (millions per year) |
| Merchandise Sales | Toys, clothing, accessories at shop.likenastya.com | Significant ongoing |
| Spotter Licensing Deal | Upfront lump sum for older video catalog rights | One-time large payment |
| Mobile Game | Educational Nastya-branded game on iOS and Android | Moderate recurring |
| NFT Collection | Nastya’s Originals on OpenSea | Variable |
| TV & Film | Nickelodeon appearance, Weird Waters voice role (2026) | Growing |
Note: Like Nastya’s income is managed entirely by her parents. The family has a Miami property and is known to plan carefully for long-term financial security. Exact asset values are private.
How Old Is Like Nastya in 2026?
Like Nastya was born on January 27, 2014. That makes her 12 years old as of 2026. She celebrated her 12th birthday on January 27, 2026.
To put that in perspective: by the time most kids are starting middle school, Like Nastya had already appeared on Forbes’ list of the world’s highest-paid entertainers — multiple times. She had already earned more money in a single year than most adults earn in a lifetime. And she had done it all before she was old enough to drive.
Like Nastya Physical Appearance — Height, Weight & Features
Gap Coverage — Almost Missing From All Competitors Physical appearance details are searched frequently but covered poorly across all top-ranking pages. Here is the most complete data available.
| Physical Detail | Information |
|---|---|
| Height | Approx. 4 ft 5 in (135 cm) — estimated for age 12 |
| Weight | Approx. 75–80 lbs (34–36 kg) — estimated for age 12 |
| Eye Color | Dark brown |
| Hair Color | Dark brown / brunette |
| Skin Tone | Fair / light |
| Ethnicity | Russian (Caucasian) |
| Distinguishing Features | Bright expressive smile, natural on-camera charisma |
| Style | Age-appropriate, colorful, playful — managed carefully by parents |
Her parents have been deliberately careful about keeping her on-screen presentation age-appropriate. There is no adult styling, heavy makeup, or overly glamorous presentation in her videos. The focus stays on fun, learning, and authentic childhood joy — which is a big part of why parents trust the channel.
Like Nastya Social Media — All Platforms & Follower Counts (2026)
Like Nastya’s reach goes far beyond a single YouTube channel. Here is a complete picture of her social media footprint across every major platform:
| Platform | Handle / Profile | Followers / Subscribers | Content Type |
|---|---|---|---|
| YouTube (Main) | @LikeNastyaofficial | 131 million+ | Adventures, vlogs, toy play |
| YouTube (Vlog) | @LikeNastyaVlog | 10 million+ | Daily life, family moments |
| YouTube (Show) | @LikeNastyaShow | 9 million+ | Stories, roleplay, lessons |
| YouTube (Learn) | @LearnLikeNastya | 3 million+ | Educational kids content |
| TikTok | @likenastya | 7.5 million+ | Short clips, highlights |
| @likenastya | 1 million+ | Photos, brand promotions | |
| Like Nastya | 3 million+ | Video shares, updates | |
| Twitter / X | @likenastya | 300K+ | Announcements, updates |
Her combined cross-platform following exceeds 160 million people. That is a larger audience than the total population of Russia — the country where she was born.
Like Nastya Boyfriend / Husband — Relationship Status 2026
Gap Coverage — Almost Every Competitor Gets This Wrong Most competitor pages either skip this topic entirely or handle it poorly. Here is the clear, accurate answer.
Like Nastya does not have a boyfriend or husband. She is 12 years old in 2026.
As a child, her life is appropriately focused on school, content creation, family, and the normal experiences of growing up. No credible source has ever reported any romantic relationship. Her parents maintain a careful, protective approach to her public profile — especially regarding personal life topics.
Any websites or social media posts claiming otherwise are either misleading, fabricated, or confused with someone else. Like Nastya’s relationship status is: not applicable — she is a minor.
Like Nastya Career Milestones — Full Timeline (2014–2026)
- 2014Born January 27 in Krasnodar, Russia. Initially misdiagnosed with cerebral palsy. Parents begin filming her development.
- 2015Diagnosis proven incorrect. Parents sell their businesses (bridal salon + construction firm) to invest in Nastya’s career full time.
- 2016Like Nastya YouTube channel officially launches. First toy unboxing and family adventure videos published.
- 2017Partnership with Yoola MCN signed. International expansion begins. Videos start appearing in multiple languages.
- 2018Family relocates to Miami, Florida. Full multilingual dubbing strategy launched across English, Hindi, Arabic, Spanish, Portuguese.
- 2019Forbes ranks Like Nastya #3 highest-paid YouTuber globally. Earnings: $18 million. She is 5 years old.
- 2021Jellysmack deal signed. Toy line launches in retail. Mobile game released. NFT collection (Nastya’s Originals) launched. Forbes reports $28M annual earnings.
- 2022Catalog licensing deal with Spotter signed. Brand collaborations with Barbie and L.O.L. Surprise announced.
- 2024Appears on Nickelodeon’s The Tiny Chef Show — first mainstream TV appearance.
- 2026Turns 12. Animated film Weird Waters (voice role) in production. Main channel surpasses 131M subscribers. Combined views exceed 98 billion.
Like Nastya Controversies
Global fame always invites scrutiny. Like Nastya has faced several debates over the years, none of which have seriously damaged the channel’s reputation — but all of which are worth knowing about.
Child Fame and Privacy (2020–Present)
Parenting forums, child psychologists, and media commentators have raised genuine questions about what it means to grow up as a global internet celebrity. Critics argue that children cannot fully consent to having their entire childhood documented and broadcast to hundreds of millions of strangers. The long-term psychological impact remains an open and legitimate debate.
The Cerebral Palsy Misdiagnosis (2014)
The story of Nastya’s misdiagnosis became central to the channel’s origin story. While it genuinely inspired millions of parents facing similar fears, some critics questioned whether it was appropriate to publicly document and monetize a child’s medical journey — even one with a happy outcome.
Content Authenticity (2021–Present)
As the channel has grown more polished and production-heavy, some viewers have criticized the highly scripted nature of the videos. Questions have also been raised about makeup and adult-influenced aesthetics in certain thumbnails, prompting discussions about age-appropriate presentation for children on YouTube.
Her parents have not made major public statements addressing these criticisms directly.
Like Nastya Philanthropy — Giving Back
Despite being only 12, Like Nastya has consistently used her platform to promote values that go beyond entertainment. Her channel frequently features themes of kindness, empathy, sharing, and community — all woven naturally into the storytelling.
She has participated in charitable initiatives tied to Valentine’s Day gift-giving campaigns and organized community events for children. The family has also hosted pop-up experiences — including a children’s spa and beauty salon event — designed to bring joy and inclusivity to young audiences.
Beyond specific events, the greatest philanthropic contribution may simply be the content itself. Her videos reach children in countries where access to quality educational entertainment is limited, delivering learning and laughter in their native language — for free.
Frequently Asked Questions About Like Nastya
How old is Like Nastya in 2026?
Like Nastya is 12 years old in 2026. She was born on January 27, 2014, and celebrated her 12th birthday on January 27, 2026.
What is Like Nastya real name?
Her real name is Anastasia Sergeyevna Radzinskaya. “Like Nastya” is her YouTube channel name, derived from the Russian nickname “Nastya” for Anastasia.
What is Like Nastya net worth in 2026?
Like Nastya net worth in 2026 is estimated between $20 million and $40 million. Forbes reported her annual earnings at $18 million in 2019 and $28 million in 2022, making her one of the highest-paid YouTubers in the world.
Who are Like Nastya parents?
Her father is Sergey Radzinskaya and her mother is Anna Radzinskaya. Both parents manage her YouTube career full time. They sold their own businesses in 2015 to support her channel.
Where does Like Nastya live?
Like Nastya currently lives in Miami, Florida, USA. The Radzinskaya family relocated from Krasnodar, Russia to Miami in 2018 to expand the brand internationally.
Does Like Nastya have a boyfriend or husband?
No. Like Nastya is 12 years old in 2026 and has no known romantic relationship. She is a minor, and her parents maintain a careful, age-appropriate approach to her public profile.
How many YouTube subscribers does Like Nastya have?
She has over 131 million subscribers on her main YouTube channel as of 2026. Across all four of her YouTube channels, her combined following exceeds 153 million subscribers and 98 billion total views.
What is Like Nastya height?
Like Nastya exact height has not been officially confirmed by her family. Based on her age of 12 and her appearance in recent videos, she is estimated to be approximately 4 ft 5 in (135 cm) tall.
Is Like Nastya related to Irina Shayk?
Yes — Irina Shayk, the internationally known Russian supermodel, is reported to be Like Nastya’s aunt, making them part of the same family.
What language are Like Nastya’s videos in?
Her videos are produced and dubbed in multiple languages including English, Russian, Hindi, Arabic, Spanish, and Portuguese. This multilingual strategy is a major reason for her global audience size.
Conclusion
Like Nastya is more than the world’s most-subscribed child YouTuber. She is a genuine case study in what happens when family love, creative instinct, and the internet intersect at exactly the right moment.
Anastasia Radzinskaya went from a toddler with a frightening misdiagnosis, to a 12-year-old with 131 million subscribers, a Forbes ranking, her own toy line, a television appearance, and an animated film on the way. All of it built by her parents — with her joy and curiosity at the center of every single video.
Whether you are a parent looking to understand what your kids are watching, a content creator studying what viral success looks like, or simply someone curious about one of the internet’s biggest stars — Like Nastya’s biography is a story worth knowing fully.