Alya Kattan is a Iraqi-American internet personality, wellness advocate, and former Chief Social Media Officer of Huda Beauty — one of the most powerful cosmetics brands in the world. Born on February 19, 1973, in Oklahoma City, USA, Alya grew up in a close-knit Muslim household alongside her famous sisters, Huda Kattan and Mona Kattan.
While Huda became the face of the billion-dollar beauty empire, Alya was the engine quietly driving its digital presence. Her work helped Huda Beauty grow into the #1 most-followed beauty brand on Instagram. Here is everything you need to know about Alya Kattan — her career, net worth, personal life, and more.
Table of Contents
Alya Kattan — Quick Bio
| Full Name | Alya Kattan |
| Born | February 19, 1973 |
| Age | 53 years old (as of 2026) |
| Birthplace | Oklahoma City, USA |
| Nationality | Iraqi-American |
| Ethnicity | Arab (Iraqi descent) |
| Religion | Islam |
| Zodiac Sign | Pisces |
| Height | 5 ft 4 in (163 cm) |
| Hair Color | Dark Brown |
| Eye Color | Brown |
| Siblings | Huda Kattan, Mona Kattan, Khalid Kattan |
| Parents | Ibrahim Kattan (father), Susu Al Qazzaz (mother) |
| Education | Bachelor’s in Nutrition (minors: Chemistry, Biology, Business) |
| Occupation | Internet Personality, Former Chief Social Media Officer |
| Known For | Huda Beauty CSO, Alya’s Fit Club Blog |
| Relationship Status | Single (as of 2026) |
| Net Worth | ~$5 Million (estimated) |
| @alyakattan (~2.3M followers) | |
| Current Base | Dubai, UAE |
Who Is Alya Kattan? Early Life, Family & Education
Parents and Upbringing
Alya Kattan was born to Ibrahim Kattan (father) and Susu Al Qazzaz (mother), both of Iraqi descent. Her parents immigrated to the United States in search of better opportunities and settled in Oklahoma City. The family later lived in Tennessee before eventually relocating to Dubai, UAE around 2006–2008.
Alya was raised in a deeply rooted Muslim household, where strong family values and Middle Eastern culture played a central role in everyday life. Her parents ensured all their children developed a solid work ethic — something that would later define the entire Kattan family’s rise to success.
Alya has three siblings: her younger sisters Huda Kattan and Mona Kattan, and a brother named Khalid Kattan. The sisters were inseparable growing up, sharing an ambition for beauty, wellness, and entrepreneurship.
Education Background
Alya Kattan is an educated woman. She earned a Bachelor’s degree in Nutrition with minors in Chemistry, Biology, and Business. Her passion for health and the human body started during her college years, when she became deeply interested in fitness and personal training.
This background in nutrition and wellness would later shape her personal brand — one that centers on healthy living, self-improvement, and body empowerment.
Alya Kattan’s Career
From Corporate World to Beauty Empire
Before joining the family business, Alya Kattan worked in the corporate sector. But when her sister Huda launched a beauty blog in 2010 and the idea of a cosmetics brand began to take shape, Alya stepped in with a clear vision for how to build a digital audience.
In the early days, Alya helped co-found Huda Beauty alongside Huda and Mona. The brand launched its first product — a line of false eyelashes through Sephora in 2013. The eyelashes gained global attention after Kim Kardashian was spotted wearing them, turning the product into an overnight sensation.
Chief Social Media Officer at Huda Beauty
Alya Kattan’s most defining role came as the Chief Social Media Officer (CSO) of Huda Beauty. In this position, she was responsible for building and shaping the brand’s bold, engaging, and authentic online presence across platforms like Instagram, YouTube, Facebook, and Snapchat.
Under Alya’s digital leadership, Huda Beauty grew to become the #1 most-followed beauty brand on Instagram — beating heavyweights like Kylie Cosmetics, Glossier, and Colourpop with over 50 million followers.
Her behind-the-scenes brilliance was matched by her on-camera personality. Alya frequently appeared in Huda Beauty’s social media videos, product launches, and brand campaigns, making her a recognizable and beloved face among beauty fans worldwide.
Alya’s Fit Club — Fitness Blogging Career
Between 2010 and 2012, Alya ran her own wellness blog called “Alya’s Fit Club”. The blog focused on fitness, nutrition tips, healthy recipes, and personal training insights — a natural extension of her academic background in nutrition.
This phase of her career showed an entrepreneurial spirit that existed well before Huda Beauty became a global name. The blog attracted a dedicated audience and helped Alya build her personal brand as a credible wellness voice.
HB Investments & Entrepreneurial Ventures
In 2017, when private equity firm TSG Consumer Partners acquired a minority stake in Huda Beauty (valuing it at $1.2 billion), the Kattan sisters established HB Investments — a family private investment office. Alya is listed as a General Partner at HB Investments, giving her a seat at the table for a $10 million beauty and wellness startup fund called Huda Beauty Angels.
This fund was designed to support emerging beauty and wellness entrepreneurs — a cause that clearly resonates with Alya’s background and values.
Huda Boss — Reality Web Series
Alya appeared alongside her sisters in “Huda Boss”, a Facebook Watch original reality series that aired from 2018 to 2019. The show offered viewers an unfiltered look at the personal and professional life of the Kattan family as they ran one of the most successful beauty companies in the world.
The series ran for two seasons and gave fans an intimate look at Alya’s personality — witty, warm, and fiercely loyal to her family and brand.
Life After Huda Beauty — Wellness Pivot
After years of building Huda Beauty’s digital presence from the ground up, Alya stepped down from her executive role as Chief Social Media Officer. Unlike competitors who gloss over this transition, the full picture matters.
Post-Huda Beauty, Alya pivoted toward personal wellness, self-development, and mindful living. She has continued to share content on Instagram focused on fitness, health, humour, and personal empowerment. While she is no longer running the brand’s social accounts, she remains a visible and influential figure in the beauty and wellness space.
This chapter of her life — largely ignored by every competing biography site — shows a woman in full ownership of her identity outside of one brand’s story.
Alya Kattan Net Worth
Alya Kattan’s estimated net worth is approximately $5 million. While that figure may sound modest compared to sister Huda Kattan’s staggering ~$560 million, it reflects Alya’s role as a key executive and co-founder rather than the brand’s primary public face.
Her wealth comes from multiple streams:
- Her executive role and equity stake at Huda Beauty
- Her position as General Partner at HB Investments
- Brand collaborations and sponsored content on Instagram
- Earnings from her fitness and wellness content creation
- Revenue from Huda Beauty Angels investment activities
It is worth noting that her contributions to Huda Beauty’s growth — helping it become a $1.2 billion brand — are immeasurable. Many analysts believe her stake in the brand’s early equity is worth significantly more than the figures publicly quoted.
How Old Is Alya Kattan?
Alya Kattan is 53 years old as of 2026. She was born on February 19, 1973, in Oklahoma City, United States. Her zodiac sign is Pisces — a sign associated with creativity, intuition, and compassion.
Despite being the eldest Kattan sister, Alya has always seemed ageless in both energy and outlook. Her wellness-focused lifestyle — rooted in her nutrition background — has clearly played a role in her vitality.
Alya Kattan Physical Appearance
Height, Weight & Body Measurements
Alya Kattan stands at approximately 5 feet 4 inches tall (163 cm). She has dark brown hair and warm brown eyes, features that reflect her Iraqi heritage.
Competitors on the SERP rarely go beyond listing her height. But here is a fuller picture: Alya has consistently maintained a fit, healthy physique — a direct reflection of her years studying nutrition and advocating for an active lifestyle. She is slim and athletic in build, with a naturally elegant presence on camera.
Style & Beauty Aesthetic
Alya’s personal style is a blend of modern Middle Eastern glamour and casual Western chic. On social media, she is known for looking effortlessly put-together — whether she is in a sleek outfit at a Huda Beauty event or in relaxed, casual wear for everyday content.
As someone who co-helped build one of the world’s most influential beauty brands, Alya naturally carries a refined sense of style. She gravitates towards warm tones, bold lip colours, and statement accessories — all consistent with the Huda Beauty aesthetic she helped craft.
Alya Kattan’s Boyfriend and Husband
Alya Kattan is not married and does not have a publicly known boyfriend as of 2026. She has chosen to keep her romantic life entirely private, and no confirmed relationship has ever been reported or confirmed by Alya herself.
This stands in contrast to her sisters:
- Huda Kattan is married to Christopher Goncalo, Co-CEO of Huda Beauty, since 2009.
- Mona Kattan has kept her relationship status more private but has appeared at public events.
Alya’s decision to keep her personal life away from the spotlight is a deliberate one. In interviews and social media content, she focuses on wellness, family, humour, and professional achievements — rarely touching on romantic topics.
For now, the closest relationship Alya has spoken about publicly is her bond with her family — particularly her sisters Huda and Mona, whom she describes as her greatest support system and business partners.
Alya Kattan on Social Media
Instagram — Her Biggest Platform
Alya Kattan is most active on Instagram, where she goes by @alyakattan and has amassed over 2.3 million followers (as of 2026). Her content covers a wide range: fitness inspiration, family moments, beauty tips, humorous videos, and personal reflections on wellness and self-growth.
Her posts are authentic and unfiltered — a quality that sets her apart from many influencers who curate a hyper-polished image. Alya’s willingness to be funny, real, and raw has endeared her to a large and loyal fanbase.
YouTube & TikTok
While Instagram is her primary platform, Alya has also appeared extensively in Huda Beauty’s official YouTube channel content, which has over 4 million subscribers. Her on-camera presence in brand videos contributed significantly to audience engagement.
On TikTok, Alya’s presence is more limited compared to Huda’s massive 9.8 million TikTok following. However, she has shared short wellness and humor-led clips that align with her personal brand identity.
Unlike several competitors who list only Instagram and stop there, the fuller social media story shows that Alya’s combined reach across platforms is substantial — especially when factoring in her years as the architect of Huda Beauty’s social media empire.
Frequently Asked Questions About Alya Kattan
How old is Alya Kattan?
Alya Kattan is 53 years old as of 2026. She was born on February 19, 1973, in Oklahoma City, USA.
What is Alya Kattan net worth?
Alya Kattan’s net worth is estimated at approximately $5 million USD. Her wealth comes from her executive role at Huda Beauty, her partnership in HB Investments, and social media brand collaborations.
Is Alya Kattan married?
No, Alya Kattan is not married as of 2026. She has no publicly known boyfriend or husband. She keeps her romantic life entirely private.
Who are Alya Kattan’s sisters?
Alya Kattan’s sisters are Huda Kattan (founder and CEO of Huda Beauty) and Mona Kattan (co-founder of Huda Beauty and founder of Kayali Fragrances). She also has a brother named Khalid Kattan.
What is Alya Kattan’s height?
Alya Kattan is approximately 5 feet 4 inches tall, which is 163 cm.
Where was Alya Kattan born?
Alya Kattan was born in Oklahoma City, United States. She later moved to Tennessee and eventually relocated to Dubai, UAE, where she has been based since around 2008.
What did Alya Kattan do at Huda Beauty?
Alya Kattan served as Chief Social Media Officer (CSO) at Huda Beauty. She built and led the brand’s digital presence, growing it into the #1 most-followed beauty brand on Instagram with over 50 million followers.
What is Alya Kattan doing now?
After stepping down as CSO of Huda Beauty, Alya Kattan has focused on personal wellness, self-development, and independent content creation on Instagram. She remains a General Partner at HB Investments.
Final Thoughts on Alya Kattan
Alya Kattan is far more than just Huda Kattan’s older sister. She is a self-made digital strategist, wellness advocate, and beauty industry pioneer who played a foundational role in turning Huda Beauty into a billion-dollar global brand.
From her early days running Alya’s Fit Club fitness blog, to becoming the Chief Social Media Officer of one of the world’s most powerful cosmetics brands, to her current journey as a wellness-focused content creator — Alya has always been a woman in full control of her narrative.
Her story is one of quiet but extraordinary impact. While she may not have the same headline-grabbing fame as Huda, the beauty world would not look the same without Alya Kattan in it.