Joey Stax is a self-made American fitness influencer, entrepreneur, and CEO who built a million-dollar brand from nothing but hard work and discipline. Born Joseph Dedo in San Antonio, Texas, he turned years of personal struggle into a thriving online career.
Today, he runs two successful companies — Stax Army and Stax Supps — and motivates over 1.3 million followers every day. He is proof that consistency and discipline can change your life. Whether you know him from Instagram, YouTube, or his famous “No Excuses, No Breaks” philosophy, Joey Stax is a name worth knowing.
Table of Contents
Quick Bio
| Detail | Info |
|---|---|
| Full Name | Joseph Dedo |
| Known As | Joey Stax |
| Date of Birth | May 15, 1986 |
| Age (2026) | 40 Years Old |
| Birthplace | San Antonio, Texas, USA |
| Height | 5 ft 7 in (170 cm) |
| Weight | 210 lbs (95 kg) |
| Profession | Fitness Influencer, Entrepreneur, CEO |
| Marital Status | Married |
| Children | 2 (Son: Elijah Case, 1 Daughter) |
| Net Worth (2026) | ~$1.2 Million (Estimated) |
| @joey.stax (1.3M+ followers) | |
| YouTube | @LifeOfJoeyStax (100K+ subscribers) |
Who Is Joey Stax? Early Life and Background
Joey Stax was born on May 15, 1986, in San Antonio, Texas, USA. His early life was far from easy. He grew up in a rough environment and faced challenges that would have stopped most people in their tracks.
Despite those hardships, Joey pushed forward. After finishing his basic schooling, he threw himself into bodybuilding in the early 2000s. He was just a regular guy who wanted to change his body and his life. What started as a personal goal slowly turned into a life-changing journey.
Joey weighed only 150 lbs in 2008. Through years of consistent training, clean eating, and an unbreakable mindset, he built himself up to a muscular 210 lbs by 2018 — a gain of 60 lbs of solid muscle over a decade. That transformation story is what put him on the map.
Family and Childhood
Not much is publicly known about Joey’s parents or siblings. He has kept his family background private, which his fans respect. What is clear is that his upbringing shaped his iron work ethic and his deep connection to his San Antonio community.
San Antonio was more than just a hometown for Joey. It gave him roots, community, and a hunger to succeed. He never left. Even as his fame grew, he chose to stay grounded in the city that made him who he is.
Joey Stax Career
How It All Started
Joey did not wake up one day as a famous fitness influencer. His career was built slowly, brick by brick.
He started bodybuilding seriously in the early 2000s. For more than a decade, he trained hard without any social media fame or brand deals. His only goal was self-improvement. He had over 20 years of gym experience before most people even knew his name.
Rise on Social Media
In June 2015, Joey created his Instagram account and started sharing his workouts, diet plans, and motivational content. His raw, honest style connected with people immediately. He was not selling a perfect life. He was sharing the real, sweaty, painful truth of building a better body.
Shortly after Instagram, he launched his Facebook page and his YouTube channel in the same year. On August 18, 2016, he uploaded his very first YouTube video titled “Miami Vibes,” which now has over 10,000 views.
Growth was not overnight. It took years of daily uploads, community building, and staying consistent when nobody was watching. That patience paid off in a big way.
His most-watched YouTube video, “The Truth of Why He Has Left Fake/Snake Cartel,” has surpassed 750,000 views — proof that his audience trusts him deeply.
Building Stax Army and Stax Supps
As his following grew, Joey turned his personal brand into real business. He launched Stax Army, a clothing and merchandise brand offering gym hats, hoodies, t-shirts, and duffel bags priced from $19.99 to $59.99.
He then launched Stax Supps, a fitness supplements company selling pre-workouts, amino acids, creatine, and hydration products ranging from $49.99 to $149.99 per product. These are not cheap, low-quality supplements slapped with a famous name. Joey built this brand around quality and trust.
He also sells personalized workout and meal plans for $49.99 each, giving his community direct access to the same methods he uses.
Stax NXNB — Co-Founded in 2022
In 2022, Joey co-founded Stax NXNB alongside his partner Santiago Campos. NXNB stands for No Excuses, No Breaks — a phrase that perfectly captures Joey’s entire life philosophy.
This company extended his brand beyond supplements and merch, pushing further into the fitness lifestyle space.
Joey Stax Net Worth (2026)
As of 2026, Joey Stax has an estimated net worth of $1.2 million. This figure comes from multiple income streams he has built over the years.
Income Sources Breakdown
1. Supplement Sales (Stax Supps) This is Joey’s biggest revenue driver. With products priced between $49.99 and $149.99 and a loyal customer base of over a million followers, Stax Supps generates significant monthly income.
2. Merchandise (Stax Army) Apparel sales add a steady stream of income. His branded clothing line sells consistently to fans who want to rep the Stax lifestyle.
3. YouTube Ad Revenue Joey earns an estimated $1,200+ per month from YouTube ads alone — roughly $14,000+ per year just from video monetization. This does not include sponsorships or brand deals.
4. Sponsorships and Brand Deals As a fitness influencer with over 1.3 million Instagram followers, Joey commands strong rates for sponsored posts and product promotions.
5. Cameo Joey is available on Cameo, where fans can request personal video messages. He charges around $25 for a personal video and up to $1,100 for a business video.
6. Workout and Meal Plans Selling digital fitness plans directly to fans adds passive income on top of everything else.
How Old Is Joey Stax?
Joey Stax was born on May 15, 1986, making him 40 years old in 2026. His zodiac sign is Taurus — which, coincidentally, matches his stubborn, relentless, never-quit personality perfectly.
Note: Some old sources list his birthday incorrectly, including a Cameo account that showed a different date. His verified birth date is May 15, 1986.
Physical Appearance
Joey Stax has a physique that is the result of over two decades of hard training. Here are his key physical stats:
- Height: 5 feet 7 inches (170 cm / 1.70 meters)
- Weight: 210 lbs (approximately 95 kg)
- Body Fat Percentage: Around 11%
- Build: Muscular, compact, powerfully built
He measured his height on camera, so there is no guesswork involved. He started at a lean 150 lbs in 2008 and reached his current 210 lbs by 2018 — an incredible 60-pound muscle transformation.
Tattoos
Joey has the phrase “Self Made” tattooed on his knuckles. This is not just body art — it is a statement of how he built everything in his life with no shortcuts and no handouts.
Joey Stax Girlfriend / Wife and Family
Joey Stax is married. He has kept his wife’s identity largely private, and his fans respect that boundary completely. He focuses his public content on fitness and motivation rather than his personal relationships.
Together, they have two children:
- A son named Elijah Case
- A daughter (name kept private)
Joey is clearly a devoted father and husband. He occasionally shares warm family moments on social media, but he draws a firm line between his public brand and his private home life. That balance is something many influencers struggle with — Joey handles it well.
Social Media Accounts
Joey Stax has built a powerful presence across every major platform. Here is a full breakdown:
| Platform | Handle | Followers / Subscribers |
|---|---|---|
| Instagram (Main) | @joey.stax | 1.3 Million+ |
| Instagram (Secondary) | @joey.stax (secondary) | 20K+ |
| YouTube | @LifeOfJoeyStax | 100K+ (12M+ total views) |
| @thejoeystax | 83K+ | |
| TikTok | joey.stax | 30K+ |
| Cameo | Joey Stax | Active — $25 personal / $1,100 business |
One of his most popular Instagram workout reels has earned over 500,000 views, showing that short-form fitness content is a core part of his strategy.
His YouTube channel has published over 260 videos and crossed 12 million total views as of 2026. His content covers workout routines, diet advice, motivational talks, and honest behind-the-scenes looks at his life.
Nationality, Ethnicity, and Religion
- Nationality: American
- Ethnicity: White (some sources suggest Hispanic/Latino heritage — this remains unconfirmed)
- Religion: Christian
- Hometown: San Antonio, Texas, USA
Joey has never publicly discussed his ethnicity in detail. He identifies as an American and keeps the focus on his work rather than his background.
What Makes Joey Stax Different?
Many fitness influencers show only the best moments. Joey Stax shows the struggle.
He documented his entire transformation from a 150-pound regular guy to a 210-pound fitness entrepreneur. His audience grew because they could see themselves in him. He was not born with a perfect physique or a rich family. He built everything through consistency and discipline — two words he uses so often they have become his personal brand.
He also built real businesses. While many influencers rely on brand deals alone, Joey created products he actually uses and believes in. That authenticity is rare in the fitness industry, and it is the main reason his community — the Stax Army — is so loyal.
Frequently Asked Questions (FAQ)
Who is Joey Stax?
Joey Stax, whose real name is Joseph Dedo, is an American fitness influencer, entrepreneur, and CEO from San Antonio, Texas. He is the founder of Stax Army and Stax Supps.
What is Joey Stax real name?
His real name is Joseph Dedo. He adopted the nickname “Joey Stax” as his brand identity, with “Stax” representing the idea of stacking gains.
How old is Joey Stax?
Joey Stax was born on May 15, 1986. He is 40 years old as of 2026.
How tall is Joey Stax?
He stands at 5 feet 7 inches (170 cm). He confirmed his height on camera.
What is Joey Stax net worth?
Joey Stax has an estimated net worth of ~$1.2 million as of 2026, earned through his supplement brand, merchandise, YouTube ads, sponsorships, and Cameo appearances.
Is Joey Stax married?
Yes. Joey Stax is married and has two children — a son named Elijah Case and a daughter. He keeps his wife’s identity private.
Does Joey Stax have a Wikipedia page?
No. Joey Stax does not have an official Wikipedia page yet, though he is one of the most searched fitness influencers in the United States.
What companies does Joey Stax own?
He owns Stax Supps (fitness supplements), Stax Army (clothing and merchandise), and co-founded Stax NXNB (No Excuses, No Breaks) with Santiago Campos in 2022.
What does NXNB mean?
NXNB stands for No Excuses, No Breaks — Joey Stax’s core life philosophy.
Conclusion
Joey Stax is a living example of what happens when discipline meets dedication. From a 150-pound kid in San Antonio to a fitness entrepreneur with 1.3 million followers, a supplement brand, a clothing line, and a co-founded company — he built it all himself.
His real name is Joseph Dedo, but the name Joey Stax represents something much bigger: a mindset. No shortcuts. No excuses. No breaks. Whether you follow him for the workouts, the motivation, or the business story, one thing is clear — Joey Stax is just getting started.